Buffer, Semrush, Google Ads Manager, Canva — great products. But you're still the one who has to show up. Prago is the AI that shows up for you.
Prago uses the same underlying capabilities as the tools you'd stack — publishing, ads, analytics, SEO — but wraps them in an AI that makes decisions and takes action. You don't need to log in. The work happens.
DIY tools are powerful — if you use them. The problem is time, context-switching, and staying consistent. Most small businesses pay for tools they under-use because the bottleneck isn't capability, it's capacity.
| Capability | Prago (Cadence 1) | DIY Tools |
|---|---|---|
| Who does the work | ✓ The AI agent | ✗ You |
| Time per week required | ✓ ~0 (review optional) | ✗ 5–20+ hours |
| Monthly cost (tools) | ✓ From $99/mo | ✗ $200–$600+/mo in stacked tools |
| Strategy + execution | ✓ Both, continuously | ✗ You strategise; tools assist |
| Paid ads optimisation | ✓ Autonomous, data-driven | ✗ Manual in each platform |
| Cross-channel consistency | ✓ Enforced by agent | ✗ As consistent as you are |
| Analytics → action | ✓ Agent reads + adjusts | ✗ You read, then decide, then do |
| SEO content production | ✓ Writes + publishes | ✗ Tool suggests; you write |
| Campaign A/B testing | ✓ Autonomous | ✗ Manual setup in each tool |
| Weekends and holidays | ✓ Work continues | ✗ Work stops |
| Learning curve | ✓ Brief once | ✗ Learn each platform |
| Scales with business | ✓ No extra time needed | ✗ More growth = more work |
The average small business owner pays for Buffer ($18/mo), Canva Pro ($20/mo), Semrush ($130/mo), Google Analytics (free but complex), and manages Google Ads and Meta Ads manually — that's $168/mo and 10+ hours/week in active management.
These tools are excellent. The problem is that using them well requires strategic thinking, creative output, and consistent execution — all layered on top of running a business. Most users end up in a pattern of burst activity followed by neglect.
Prago doesn't replace the tools — it replaces the need for you to use them. The agent handles the strategy, the content, the publishing, the optimisation, and the reporting. You get a dashboard and a Sunday summary. That's it.
Prago Starter includes execution across all channels from $99/mo. No tool-stacking, no context-switching.
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